TransSolutions
Forges into New Direction with Sales & Marketing Hire
For
Immediate Release
July 1, 2005
FORT WORTH, TX – July 1, 2005 – TransSolutions named Jacqueline Zielenski Director of Sales and Marketing in June of this year. The hire took some in the industry by surprise. TransSolutions, LLC, formed through an asset purchase of SABRE’s Transportation Planning Group in 1998, cut their teeth on aviation planning and consulting while part of American Airlines Decision Technologies and SABRE, part of AMR Corporation. Most of the work for the 15 year old group revolved around airport airside, landside and roadway facility computer modeling and simulation from 1990 through 1999.
Gloria Bender and Belinda Hargrove, co-managing principals of TransSolutions recognized the need for diversification, even as far back as 1998. But the tragic events of September 11, 2001, forced TransSolutions, like so many other aviation-related firms, to make an adjustment to their business plan. For close to five years, TransSolutions has done an exceptional job positioning the firm as more than computer modeling and simulation specialists, and have proven themselves as experts in security integration planning, systems efficiency and as traditional consultants.
“When faced with describing what TransSolutions is, to those outside aviation, often people tell us we’re in logistics,” says Bender, “but we’re such a specialized niche of the logistics process, I hesitate to categorize us in logistics.”
That’s where Zielenski comes in. In the marketing role at TransSolutions, she plans to reposition TransSolutions to help define them in the markets they serve outside aviation. “What I found intriguing about TransSolutions,” states Zielenski, “is that even people who don’t completely understand logistics, modeling or simulation are fascinated by our work. My challenge is to help the industrial engineers and analysts of the firm define what TransSolutions is – so regardless of the market – it’s clear we provide solutions and improve efficiency for our clients.”
13 years of Ms. Zielenski’s time in Dallas was in commercial advertising and she’ll draw on that experience to reposition the firm. “One of the most challenging aspects of the opportunity is to find or coin a new word to replace ‘consultant,’” says Zielenski. “‘Consultant’ has such negative connotations to many people,” she adds. “The herding cats commercial from 2000 really isn’t the kind of consultant we are.”
“We carefully collect data and provide objective, quantifiable results,” adds Eric Miller, VP of TransSolutions and long-term project manager over the firm’s work on DFW’s terminals and inline baggage screening planning. Miller pioneered the development of security screener staffing analyses to help airports improve their customer service. TransSolutions’ inline baggage screening analyses include work for Phoenix International Airport, Luis Muñoz Marin International Airport in San Juan and Boston Logan International Airport, which was the first inline system approved by the TSA.
Zielenski feels the repositioning is only the first part of her marketing duties. The sales side of her title is the other departure from TransSolutions’ standard operating procedure.
“Sitting at a Texas Rangers game last August, Jacqueline tossed out ideas about getting us into other markets,” says Belinda Hargrove. “And it got us thinking.” Bender added, “While Belinda and I are very well known in aviation, we decided to get a professional to help us diversify our client base.”
Zielenski helped define the services of the Dallas office of Pierce Goodwin Alexander & Linville (PGAL), a Houston-based architectural firm, and assisted in PGAL’s success in winning the Corpus Christi International Airport’s Capital Improvement Plan in 2004, and the Dallas/Fort Worth International Airport’s Airport Development Department contract.
“I am thrilled to have the opportunity to work with such a respected group – and I am pleased to be valued for relationship building and sales skills,” says Zielenski. “It’s really a new direction for me as well.”
About
TransSolutions
TransSolutions, LLC, founded in 1998, is a women-owned company
specializing in the analysis of airport airside, landside and roadway
facilities; computer simulation; and transportation planning and
consulting. TransSolutions is currently working on projects in Atlanta,
Boston, Dallas/Fort Worth, Houston, Las Vegas, Miami, Nashville, New York,
Phoenix, Pittsburg, and Tucson. The firm employs 21 people and has offices
in Fort Worth, Texas and Washington, D.C. To learn more, visit www.transsolutions.com.
Media
Contact: Jacqueline Zielenski
TransSolutions
817-359-2952
About Us | Services | Clients | Projects | Careers | Contact | News | Map
| Home
Send mail to webmaster@transsolutions.com with questions
or comments about this web site.
©2005 TransSolutions, LLC. All rights reserved.
Last updated: July 15, 2005